Six directions for the group site. Same content and the same information architecture in each, so the comparison is about aesthetic rather than structure. Every one treats Authentic Entertainment as the parent, the duo as the flagship, and Daybreak Social as a real section rather than a placeholder.
C through F all carry the Daybreak Social deck's identity: its cream, its red, its label style, its script logotype. A and B are the earlier exploration, kept for contrast. Copy is placeholder but written in the real voice, not lorem. Photos are the June studio set. Audio and the crowd video are marked as slots, since editing them into web clips is a separate pass.
The one built after the research. Playfair Display, exactly as the deck uses it. Positions them as an entertainment studio with three practices rather than a band for hire: a fixed section rail, photography used as structure rather than decoration, a cursor-tracking preview on the practice index, a real track player, and their own manifesto line set on black. Playfair Display, Archivo and Yellowtail.
Dark and intimate. Amber against black, with a hand-drawn ornament taken from the batik sarong in the photographs. Fraunces and Karla.
Light, warm and airy, aimed straight at the overseas couple planning a destination wedding. Instrument Serif and Jost.
The deck identity, structured. Cards, rules and a clear hierarchy, built as a parent brand that holds both the duo and Daybreak. DM Serif Display and Archivo.
The deck identity as a magazine feature. Double-rule masthead, centred opener, two-column body with a drop cap, full-bleed plates. Bodoni Moda and Archivo.
The deck identity turned loud. Full-bleed photo hero, giant type over it, a scrolling red band, black blocks that flip red on hover. Syne and Archivo.
The deck identity with almost everything taken away. Centred, generous, set entirely in a serif, one big plate, hairline form fields. EB Garamond and Archivo.